Privacy policy

Privacy Policy

Thame Cycles Ltd

6C Station Yard

Thame

OX9 3UH

01844 335913

[email protected]

The type of personal information we collect

We currently collect and process the following information:

· When you register to use our Website, purchase a product, register to receive our emails, register for our newsletter or any Customer Loyalty Programme that we may run from time to time, apply for a job, enter a competition or promotion run by the company or contact us, personal data you provide, such as your name, address, date of birth, contact details (including social media accounts), telephone number, transaction history, log in and payment information, will be collected.

· When you browse our Website, whether or not you are registered, purchase a product, register to receive our emails, receive and open or click our emails, register for our Customer Loyalty Programme that we may run from time to time or make a job application, we and our partner advertising networks, advertisers and advertising affiliates (Third Party Advertisers), will collect user information such as your location, language, assumed gender, IP address, when you visited our Website, how you arrived on our Website, where you visit after our Website, the pages you visited, how long you spend browsing individual pages on our Website, any products you have viewed, purchased, or put in your basket, and the browser (where applicable) and device you used to access our Website .

· In our premises, including our store, we use CCTV to monitor and record images for the purposes of security and health and safety, and store the images centrally with remote access

· In circumstances where you contact us by telephone, calls may be recorded for quality, training and security purposes. Calls may also be monitored without your consent in the following circumstances: to provide evidence of a business transaction; to prevent or detect a crime; to ensure that the company complies with regulatory procedures; to see that quality standards or targets are being met; and to secure the effective operation of the telecom system.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

· to fulfil your order - we require your identification, contact and payment information to enable the company to enter into a contract with you and are unable to do so without this information (please note that your details may need to be passed to a third party, such as one of our couriers or one of their customs clearance agents, in order for them to supply or deliver the product that you ordered and we may retain your details for a reasonable period of time after you have completed the transaction in order to fulfil any contractual obligations such as refunds, guarantees etc and to meet any legal obligations for the retention of transactional data

· to tell you about similar products and services, or products and services that you ask us to send you information about, by email, post, mobile, telephone and/or through other digital means (depending on your stated preferences) including social media platforms;

· to provide you with services you request from us, including the administration of any Customer Loyalty Programme that we may run from time to time;

· to register you on the Website (where this involves setting you up with an account, we will use your personal information to maintain and update your account (e.g. such as a change of address or change in your marketing preferences);

· to administer our Website;

· to analyse, and improve, the use of our Website and retail offering, including how you move around our Website, or retail stores;

· to administer any competition run by the company. Please refer to the specific terms and conditions for each competition;

· to measure and analyse our advertising;

· to make suggestions and recommendations to you, other users of our Website, and users of the services of our Third Party Advertisers about products or services that may interest you or them;

· to keep in touch with you regarding your marketing preferences;

· to keep our Website and network safe and secure;

· to process payments, and detect and prevent fraudulent transactions and/or any other criminal activity (we may pass your details to a third party to carry out these functions);

· to assess and process your job application.

· to register and update you if you become a customer of ours through your employer’s employee benefit scheme, including our Ride to Work Program;

· to book a test ride or a service with us;

· in order to carry out repairs to your bike;

· when receiving a product review; and

· when you make any communication with us by telephone, email or webchat.

· We process this data where you have given us consent to use it, where it is necessary to perform our contract, to take steps at your request prior to entering into a contract, where required by law or in pursuit of our legitimate interests where these are not overridden by your rights and interests, such as to provide appropriate marketing and to maintain our services.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting Thame Cycles Ltd, 6C Station Yard, Thame, OX9 3UH, 01844 335913, [email protected]

(b) We have a contractual obligation.

(c) We have a legal obligation.

(d) We have a vital interest.

How we store your personal information

The information that we collect from you may be transferred to, and stored outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Where we do so, the third country's data protection laws will have been approved as adequate by the European Commission, or other applicable safeguards are in place.

We will not keep your personal information for any purpose(s) for longer than is necessary and we will only retain the relevant personal information that is necessary in relation to the purpose.

We will retain the personal information you provided on registering an account on our Website or as part of any Customer Loyalty Programme that we may run from time to time, so long as that account remains in existence.

In the case of any contact you may have with our customer services department, we will retain those details for as long as is necessary to resolve your query and for a short period after the query is closed.

On making a purchase through our Website we will retain certain limited personal information such as your name, email address and postal address until you ask us to update or delete those details for the purpose of reporting new and existing users to our affiliate advertisers. We retain transaction information for the longer of as long as you hold a Customer Loyalty Programme Account or required by law. We will retain information regarding your website browsing history for a similar period.

If we are legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also retain some of your personal information for a limited period of time, even after you have closed your account.

We retain CCTV recordings centrally for up to 30 days, and for a longer period if they are relevant to an incident, complaint, investigation or legal proceedings.

How we might share your personal data

We may share your personal data with:

· Our professional advisers, including, without limitation, our insurers;

· Our suppliers, business partners and sub-contractors;

· Our couriers and, where applicable, their customs clearance agents;

· Our Third Party Advertisers;

· Search engine and web analytics providers.

· where you participate in a Ride to Work scheme (or equivalent), your employer

In the event that we were to sell our business or assets, we may disclose your personal data to any prospective/actual purchaser and/or their advisers.

We may also disclose your personal data where we are subject to a legal obligation to do so, in connection with the prevention or detection of crime, for the purpose of establishing, exercising or defending our legal rights, or where we consider that we receive a valid request for disclosure. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information we obtain about you, we are entitled do so.

Our Website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.

Your data protection rights

Under data protection law, you have rights including:

· Your right of access - You have the right to ask us for copies of your personal information.

· Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

· Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

· Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

· Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

· You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us Thame Cycles Ltd, 6C Station Yard, Thame, OX9 3UH, 01844 335913, [email protected] if you wish to make a request.

Our Website

Our website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience.

Use of Cookies

Our website uses cookies to better the users experience while visiting the website. Where applicable our website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user's computer / device.

Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within our website.

Users are advised that if they wish to deny the use and saving of cookies from our website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from our website and its external serving vendors.

Our website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Other cookies may be stored to your computers hard drive by external vendors when our website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

What are Cookies and other tracking technologies?

Cookies are small files which are stored on your internet browsing device (e.g. computer, tablet or phone) when you visit one of our websites, receive and open or click into our emails or see one of our adverts elsewhere on the internet. Cookies don't store personal details such as your credit card details, your name or your date of birth. They play an important role in helping us to enhance the usability and performance of our websites and your experience using them. Some cookies are also essential to enable you to move around our website and use its features. Other tracking technologies, like web beacons, clear GIFs, page tags and web bugs, are used to understand how people are using our services and to target advertising.

As well as the cookies we use on our website, we use cookies and similar technologies in our emails. These help us to understand whether you’ve opened an email and how you’ve interacted with it. If you don't want to accept cookies in emails, you can set your browser to restrict or reject cookies, or you can close the email before downloading any images or clicking on any links.

When you first use our Website, we will ask you to consent to our use of cookies and give you information about them. If you continue to browse our website and don't take steps to change your preferences, you are consenting to our use of cookies.

What types of Cookies do we use?

Our Website uses session cookies and persistent cookies. Session cookies operate from the moment you enter the website until the moment you leave. Once you log off, session cookies are deleted. Persistent cookies will not be deleted after each session.

Strictly necessary cookies are essential to our website. If these are disabled, your experience on our website may be interrupted and you may not be able to use a shopping basket or make payment.

Performance cookies collect anonymous data about visitors. We use the data to improve your future experience and identify issues that our users may be experiencing.

Functionality cookies customise the look and appearance of our Website. For example, a functionality cookie will remember your username and language preferences next time you visit.

Targeting or advertising cookies deliver advertisements which are tailored to your web activity. A targeting cookie tracks what you click on whilst on our website, and may share details of what you click on with other organisations (such as advertisers). These cookies can also help us to measure the effectiveness of an advertising campaign.

Third party cookies may be used on our website by approved organisations to provide services on our website.

A list of all the cookies that we, our advertising network and technology partners use can be found in our cookie list details below.

How we use Cookies and other tracking technologies

We use a combination of our own cookies, third party cookies and other tracking technologies to enhance your browsing experience and to enable our website to function efficiently. In particular, we use cookies to:

enable you to set up an account, place orders and make payments
remember items you place into your shopping basket
remember items you have been looking at so that you can quickly and easily go back to an item you looked at previously
enhance and personalise your shopping experience

The default setting on your web browser is to prohibit cookies, but you may have changed this during the installation process. You can also choose which cookies the company places on your computer when you access our website and can manage this in our preference centre. Further information on cookies, including instructions on how to amend your browser settings to turn off cookies, is available widely online. However, if you disable or delete certain cookies you may not be able to shop or access important parts of our website.

Cookie List

Cookie/tracking technology name